Iindaba kunye neCofa

“Ubuchwephesha” ngokwefashoni ligama elibanzi eliquka yonke into ukusuka kwidatha yemveliso kunye nokulandeleka ukuya kulungiselelo, ulawulo loluhlu lwempahla kunye nokuleyibhile kwempahla. Njengexesha elilisambrela, itekhnoloji igubungela zonke ezi zihloko kwaye buyeyona ndlela ibaluleke kakhulu yokwenza imifuziselo yoshishino esetyhula. sithetha ngetekhnoloji, asisathethi nje ngokulanda iimpahla ukusuka kumthengisi ukuya kwivenkile ethengisa ukulinganisa ukuba zingakanani iimpahla ezithengiswayo, asithethi nje ngokubonisa ilizwe. imvelaphi kunye (ehlala engathembekanga) ulwazi malunga nokwakhiwa kwemathiriyeli yemveliso Ulwazi.Ndaweni yoko, lixesha lokugxila ekunyukeni "kwezivuse zedijithali" ekukhuthazeni imodeli yefashoni ephindaphindiweyo.
Kwimodeli yeshishini lesetyhula kunye nerenti, iimpawu kunye nababoneleli besisombululo kufuneka babuyisele izambatho ezithengisiweyo kubo ukuze zilungiswe, zisetyenziswe okanye zisetyenziswe kwakhona. Ukuququzelela ubomi besibini, wesithathu nowesine, isambatho ngasinye siya kuzuza kwinombolo yesazisi esikhethekileyo kwaye Ukulandelela umjikelo wobomi owakhelwe ngaphakathi.Ngexesha lenkqubo yokurenta, isambatho ngasinye kufuneka silandelelwe ukusuka kumthengi ukulungisa okanye ukucocwa, ukubuyela kwi-inventri eqashwayo, kumthengi olandelayo. ukuthengisa kwakhona, iiplatifomu zeqela lesithathu kufuneka zikwazi kakuhle ukuba luhlobo luni lwempahla yesibini esinayo, njengeentengiso eziluhlaza kunye nedatha yokuthengisa, enceda ukuqinisekiswa kobunyani bayo kwaye ikwazisa indlela yokuthengisa abathengi kwixesha elizayo.Input: Digital trigger.
I-Digital triggers idibanisa abathengi kunye nedatha equlethwe kwi-software platform.Uhlobo lwabathengi bedatha abanokufikelela lulawulwa ziimpawu kunye nababoneleli benkonzo, kwaye banokuba nolwazi malunga neengubo ezithile - njengemiyalelo yokunyamekela kunye nomxholo wefiber - okanye ukuvumela abathengi. ukusebenzisana neempawu malunga nokuthenga kwabo - ngokubaqondisa kwi-To, umzekelo, iphulo lokuthengisa idijithali kwimveliso yempahla.Okwangoku, eyona ndlela iyaziwayo kwaye ixhaphake kakhulu yokubandakanya i-digital triggers kwimpahla kukuba Yongeza ikhowudi ye-QR kwileyibhile yokhathalelo okanye kwileyibhile yeqabane eyahlukileyo ebhalwe "Scan Me." Uninzi lwabathengi namhlanje bayazi ukuba banokuskena ikhowudi ye-QR nge-smartphone, nangona ukwamkelwa kwekhowudi ye-QR kuyahluka ngokwengingqi. ngelixa iYurophu isala ngasemva kakhulu.
Umceli mngeni kukugcina ikhowudi yeQR kwisambatho ngamaxesha onke, njengoko iilebhile zokunyamekela zihlala zinqunyulwa ngabathengi.Ewe, mfundi, nawe wenza njalo!Sonke siyenzile ngaphambili.Akukho mibhalo ithetha ukuba akukho datha.Ukunciphisa lo mngcipheko , iimveliso zingongeza ikhowudi ye-QR kwileyibhile ethungelweyo ephothiweyo okanye ifake ileyibhile ngokugqithisela ubushushu, iqinisekisa ukuba ikhowudi ye-QR ayikhiphi kwimpahla. indwangu ngokwayo ayikwenzi kucace kubathengi ukuba ikhowudi ye-QR ihambelana nokunyamekela kunye nolwazi lomxholo, ukunciphisa amathuba okuba baya kuhendwa ukuba bayihlolisise ngenjongo yayo.
Okwesibini yithegi ye-NFC (Near Field Communication) efakwe kwithegi elukiweyo, engenakwenzeka kakhulu ukuba isuswe.Nangona kunjalo, abavelisi bempahla kufuneka bayenze icace kakhulu kubathengi ukuba ikhona kwithegi elukiweyo, kwaye kufuneka baqonde indlela. Ukukhuphela umfundi we-NFC kwi-smartphone yabo.Ezinye ii-smartphones, ngakumbi ezo zikhutshwe kwiminyaka embalwa edlulileyo, zine-chip ye-NFC eyakhelwe kwi-hardware, kodwa ayizizo zonke iifowuni ezinayo, oku kuthetha ukuba abathengi abaninzi kufuneka bakhuphe i-chip. umfundi ozinikeleyo we-NFC ovela kwivenkile yeapp.
I-trigger yokugqibela yedijithali enokuthi isetyenziswe yi-RFID (isibonakaliso serediyo yerediyo), kodwa iithegi ze-RFID aziqhelekanga ukujongana nomthengi. Endaweni yoko, zisetyenziselwa ukuxhoma iithegi okanye ukupakishwa ukulandelela imveliso yemveliso kunye nokugcinwa kwempilo, yonke indlela. kumthengi, kwaye emva koko ubuyele kumthengisi ukulungiswa okanye ukuthengiswa kwakhona.iithegi zeRFID zifuna abafundi abazinikeleyo, kwaye oku kuthintelwa kuthetha ukuba abathengi abanakukwazi ukuskena, okuthetha ukuba ulwazi olujongene nomthengi kufuneka lufikeleleke kwenye indawo.Ngoko ke, iithegi zeRFID ziluncedo kakhulu kubaboneleli besisombululo kunye neenkqubo zokugqibela njengoko ziququzelela ukulandeleka kulo lonke ikhonkco lobomi.Enye into enzima kwisicelo sayo kukuba iithegi zeRFID zihlala zingahambelani nokuhlamba engaphantsi kokulungelelaniswa kweemodeli zesambatho sesetyhula kwishishini lempahla, apho ukufunda kubalulekile ekuhambeni kwexesha.
Iimveliso ziqwalasela inani lezinto xa zithatha isigqibo sokuphumeza izisombululo zeteknoloji yedijithali, kubandakanywa ikamva lemveliso, umthetho wexesha elizayo, ukusebenzisana nabathengi ngexesha lomjikelo wobomi bemveliso, kunye nefuthe lokusingqongileyo kwempahla.Bafuna ukuba abathengi bandise ubomi babo. Iimpahla ngokuphinda zisetyenziswe, zilungiswe okanye ziphinde zisetyenziswe. Ngokusetyenziswa ngobukrelekrele bezixhobo zedijithali kunye neethegi, iibrendi nazo ziyakwazi ukuziqonda ngcono iimfuno zabathengi.
Ngokomzekelo, ngokulandelela izigaba ezininzi zomjikelo wobomi besambatho, ii-brand ziyakwazi xa ukulungiswa kuyadingeka okanye xa ukuqondisa abathengi ukuba bahlaziye iimpahla. ukungaphatheki kakuhle okanye ukungabonakali, ngelixa ii-digital triggers zinokuhlala kwimveliso ixesha elide ngokuzibeka ngqo kwisambatho .Ngokuqhelekileyo, iimpawu eziphonononga imveliso ye-digital trigger iinketho (i-NFC, i-RFID, i-QR, okanye ezinye) ziya kuphonononga eyona ndlela ilula kwaye ingabizi kakhulu yokongeza i-trigger yedijithali kwimveliso yazo ekhoyo ngaphandle kokuphazamisa loo nto yedijithali Ukukwazi ukuhlala kumjikelezo wobomi bemveliso.
Ukhetho lweteknoloji luxhomekeke kwinto abazama ukuyiphumeza.Ukuba iimpawu zifuna ukubonisa abathengi ulwazi oluthe kratya malunga nendlela iimpahla zabo ezisetyenziswa ngayo, okanye bavumele ukuba bakhethe indlela yokuthatha inxaxheba ekuhlaziyweni okanye ekusetyenzisweni ngokutsha, kuya kufuneka ukuba basebenzise izinto ezibangela idijithali ezifana I-QR okanye i-NFC, njengoko abathengi bengakwazi ukuskena i-RFID. Nangona kunjalo, ukuba uphawu lufuna ulawulo olusebenzayo lwangaphakathi okanye lwangaphandle kunye nokulandelela i-asethi kulo lonke ulungiso kunye neenkonzo zokucoca zemodeli yokurenta, ngoko i-RFID ehlambalazayo Yenza ingqondo.
Okwangoku, iileyibhile zokhathalelo lomzimba zihlala ziyimfuneko yomthetho, kodwa inani elonyukayo lomthetho welizwe elithile liqhubela ekuvumeleni ukunakekelwa kunye nolwazi lomxholo ukuba lunikezelwe ngedijithali.Njengoko abathengi bafuna ukucaca ngakumbi malunga neemveliso zabo, isinyathelo sokuqala kukulindela ukuba i-digital triggers. iya kubonakala ngokunyuka njengokongeza kwiileyibhile zokhathalelo lomzimba, endaweni yokutshintshwa.Le ndlela imbini ifikeleleka ngakumbi kwaye iphazamiseka kancinci kwiimpawu kwaye ivumela ukugcinwa kolwazi olongezelelweyo malunga nemveliso kunye ivumela ukuthatha inxaxheba ngakumbi kurhwebo lwe-e-commerce, iimodeli zokurenta okanye zokurisayikilisha.Kwinkqubo, oku kuthetha ukuba iileyibhile eziphathekayo ziya kuqhubeka nokusebenzisa ilizwe lemvelaphi kunye nokwakhiwa kwezinto ezibonakalayo kwixesha elizayo, kodwa nokuba kwileyibhile efanayo okanye iileyibhile ezongezelelweyo, okanye ezizinziswe ngokuthe ngqo. kwilaphu ngokwalo, iya kuba kunokwenzeka ukuskena iziqhumiso.
Ezi zixhokonxa zedijithali zinokunyusa ukungafihli, njengoko iimpawu zinokubonisa uhambo lokubonelela ngempahla kwaye zinokuqinisekisa ubunyani bengubo.Ukongezelela, ngokuvumela abathengi ukuba baskene izinto kwiwadi yabo yedijithali, iibrendi zinokwenza kwakhona imijelo emitsha yengeniso kumaqonga edijithali ngokwenza kube lula. ukuba abathengi baphinde bathengise iimpahla zabo ezindala.Ekugqibeleni, izivusi zedijithali zinokwenza urhwebo lwe-e-commerce okanye irenti, umzekelo, ukubonisa abathengi indawo yeyona ndawo ikufutshane. umgqomo ofanelekileyo wokurisayikilisha.
Inkqubo yokurisayikilisha ye-Adidas'''Infinite Play', eyasungulwa e-UK ngo-2019, iya kwamkela kuqala kuphela iimveliso ezithengwe ngabathengi kumajelo asemthethweni e-adidas, njengoko iimveliso zingeniswa ngokuzenzekelayo kwimbali yazo yokuthenga kwi-intanethi emva koko zithengiswe kwakhona. Oku kuthetha ukuba izinto azinakuskenwa. ngokusebenzisa ikhowudi kwisambatho ngokwayo. Nangona kunjalo, ekubeni i-Adidas ithengisa inxalenye enkulu yeemveliso zayo ngokusebenzisa abathengisi kunye nabathengisi beqela lesithathu, inkqubo yesetyhula ayifuni. ukufikelela kubathengi abaninzi kangangoko kunokwenzeka.I-Adidas idinga ukufumana abathengi abaninzi ababandakanyekayo.Njengoko kuvela, isisombululo sele sisemveliso.Ukongezelela kwi-tech yabo kunye ne-label iqabane uAvery Dennison, iimveliso ze-Adidas sele zinekhowudi ye-matrix: iqabane QR. ikhowudi edibanisa iimpahla zabathengi kwi-Infinite Play app, kungakhathaliseki ukuba ingubo yathengwa phi.
Kubathengi, inkqubo ilula, kunye neekhowudi ze-QR zidlala indima ebalulekileyo kwinyathelo ngalinye lenkqubo. ezinye iimveliso ezithengwa ngamajelo asemthethweni adidas.
I-app iya kubonisa abathengi ixabiso lokuphinda lithenge loo nto.Ukuba unomdla, abathengi banokukhetha ukuyithengisa kwakhona loo nto.I-Adidas isebenzisa inombolo ekhoyo yenxalenye yemveliso kwileyibhile yemveliso ukwazisa abasebenzisi ukuba imveliso yabo ifanelekile na ukubuyiswa, kwaye ukuba kunjalo. , baya kufumana ikhadi lesipho le-Adidas njengembuyekezo.
Okokugqibela, umboneleli wezisombululo ezithengiswayo kwakhona uStuffstr uququzelela ukuchola-chola kwaye ulawule ukusetyenzwa okuqhubekayo kweemveliso ngaphambi kokuba zithengiswe kwakhona kwinkqubo yokuDlala engapheliyo kubomi besibini.
I-Adidas ikhankanya iinzuzo ezimbini eziphambili zokusebenzisa i-label yekhowudi ye-QR.Okokuqala, umxholo wekhowudi ye-QR unokuba usisigxina okanye uguquguqukayo.I-Digital triggers ingabonisa ulwazi oluthile xa izambatho zithengwa kuqala, kodwa emva kweminyaka emibini, iimpawu zingatshintsha ulwazi olubonakalayo ukubonisa, ezifana nokuhlaziya iinketho zokurisayikilisha zasekhaya.Okwesibini, ikhowudi yeQR ichonga impahla nganye nganye.Akukho zihempe zimbini ziyafana, hayi nesimbo esifanayo kunye nombala. Ukuchongwa kwenqanaba le-asethi kubalulekile ekuthengiseni kwakhona nasekuqeshiseni, kwaye kwi-Adidas, kuthetha ukukwazi ukuqikelela ngokuchanekileyo amaxabiso okuthenga, ukuqinisekiswa kwempahla yokwenyani, kunye nokubonelela abathengi bobomi besibini ngezinto abazithengileyo ngenkcazo eneenkcukacha.
I-CaaStle yinkonzo elawulwa ngokupheleleyo ye-turnkey eyenza iimpawu ezifana ne-Scotch kunye ne-Soda, i-LOFT kunye ne-Vince zinikeze iimodeli zoshishino zokurenta ngokubonelela ngeteknoloji, ukubuyisela izinto eziphathekayo, iinkqubo kunye neziseko njengesisombululo sokugqibela.Early on, i-CaaStle yagqiba ekubeni idinga ukulandelela iingubo kwinqanaba le-asethi yomntu, kungekhona nje i-SKUs (ngokuqhelekileyo izitayela kunye nemibala) .Njengoko iCaaStle ibika, ukuba uphawu luqhuba imodeli yomgca apho kuthengiswa iimpahla kunye ayizange ibuye, akukho mfuneko yokulandelela yonke i-asethi.Kule meko, yonke into efunekayo kukwazi ukuba ingakanani impahla ethile umthengisi aya kuvelisa, ukuba kugqithiswa kangakanani, kwaye kuthengiswe malini.
Kwimodeli yeshishini lokuqeshisa, i-asethi nganye kufuneka ilandelwe ngabanye.Kufuneka wazi ukuba zeziphi ii-asethi ezikwiindawo zokugcina iimpahla, ezihleli kunye nabathengi, kwaye zeziphi ezicinywayo. Oku kubaluleke ngakumbi njengoko kunxulumene nokuguga kunye nokukrazula kwempahla. njengoko zinemijikelezo emininzi yobomi.Iimpawu okanye ababoneleli besisombululo abalawula iimpahla zokurenta kufuneka bakwazi ukulandelela ukuba mangaphi amaxesha esambatho ngasinye esisetyenziswayo kwindawo nganye yokuthengisa, kunye nendlela iingxelo zomonakalo ezisebenza ngayo. i-loop yempendulo yokuphuculwa koyilo kunye nokukhethwa kwezinto eziphathekayo.Oku kubalulekile kuba abathengi abaguquki kangako xa bevavanya umgangatho wempahla esetyenzisiweyo okanye eqashiweyo; imiba encinci yokuthunga ayinakwamkeleka.Xa usebenzisa inkqubo yokulandelela i-asethi-level, i-CaaStle inokulandelela iingubo ngokuhlola, ukucubungula, kunye nenkqubo yokucoca, ngoko ke ukuba ingubo ithunyelwa kumthengi ngembobo kwaye umthengi uyakhalaza, banako. ukulandelela kanye ukuba yintoni engalunganga kwinkqubo yabo.
Kwinkqubo ye-CaaStle eyenziwa ngedijithali kwaye ilandelwe, u-Amy Kang (uMlawuli weeNkqubo zePlatform yeMveliso) uchaza ukuba izinto ezintathu eziphambili ziyimfuneko; Ukuzingisa kweteknoloji, ukufunda kunye nesantya sokuqaphela. Ukutyhubela iminyaka, i-CaaStle iye yatshintsha ukusuka kwizitikha zelaphu kunye neethegi ukuya kwiibhakhowudi kwaye ngokuthe ngcembe ukuya kwi-RFID ehlambayo, ngoko ke ndifumene okokuqala ukuba ezi zinto zahluke njani kwiintlobo zeteknoloji.
Njengoko itheyibhile ibonisa, izincamathelisi zelaphu kunye neziphawuli ngokuqhelekileyo azinqweneleki kangako, nangona zizizisombululo ezingabizi kakhulu kwaye zinokuziswa emarikeni ngokukhawuleza. Njengoko iingxelo zeCaaStle, iziphawuli ezibhalwe ngesandla okanye izincamathelisi zinokuphela okanye ziphume kwindawo yokuhlamba.Iibhakhowudi. kunye ne-RFID ehlambekayo ifundeka ngakumbi kwaye ayisayi kucinywa, kodwa kubalulekile ukuqinisekisa ukuba izivusi zedijithali ziyalukwa okanye zithungelwe kwiindawo ezifanayo kwiimpahla ukuya. Ukuphepha inkqubo apho abasebenzi bezindlu zokugcina iimpahla bahlala befuna iileyibhile kunye nokunciphisa ukusebenza kakuhle.I-RFID ehlatywayo inamandla anamandla kunye nesantya esiphezulu sokuqaphela ukuskena, kunye neCaaStle kunye nabanye ababoneleli besisombululo esikhokelayo balindele ukufudukela kwesi sisombululo xa iteknoloji iphuhlisa ngakumbi, njengamazinga eempazamo. xa uhlola iimpahla kwezinye ezikufutshane.
I-Renewal Workshop (TRW) yinkonzo epheleleyo yokuthengiswa kokuphela ukuya ekupheleni kwekomkhulu e-Oregon, eU.SA kunye nesiseko sesibini e-Amsterdam.TRW yamkela ukusilela kwabathengi bangaphambili kunye nokubuyisela okanye iimveliso zasemva kwabathengi - zihlele ukuba zisetyenziswe kwakhona, kwaye zicoca kwaye ibuyisela izinto ezisebenzisekayo kwakhona kwimeko-entsha, nokuba kwiwebhusayithi yabo okanye kwiwebhusayithi yabo iiplagi ze-White Label zidweliswe kwiiwebhusayithi zebhrendi yeqabane. ibingumba obalulekileyo wenkqubo yayo ukusukela ekuqaleni, kwaye i-TRW ibeke phambili ukulandelwa kwenqanaba le-asethi ukuququzelela imodeli yokuthengisa enegama.
Ngokufana ne-Adidas kunye ne-CaaStle, i-TRW ilawula iimveliso kwinqanaba le-asethi. Emva koko bangena kwi-platform ye-e-commerce ye-white-label ene-brand brand.TRW ilawula i-backend inventory kunye nenkonzo yabathengi.Isambatho ngasinye sinebhakhowudi kunye nenombolo ye-serial, apho i-TRW isebenzisa ukuqokelela idatha kwi-brand yokuqala.Kubalulekile ukuba i-TRW ikwazi iinkcukacha zempahla esetyenzisiweyo abanayo ukuze bazi kakuhle ukuba yiyiphi inguqulelo yempahla abayinxibayo. babe, ixabiso ekuqalisweni kunye nendlela yokuyichaza xa iphinda ithengiswe kwakhona.Ukufumana olu lwazi lwemveliso kunokuba nzima kuba iibrendi ezininzi ezisebenza kwi-linear system azinayo inkqubo yokuphendula ngembuyekezo yemveliso.Emva kokuba ithengisiwe , yalityalwa ubukhulu becala.
Njengoko abathengi belindele ngakumbi idatha ekuthengeni okwesibini, njengolwazi lwemveliso yokuqala, ishishini liya kuzuza ngokwenza le datha ifikeleleke kwaye idluliselwe.
Lithini ke ikamva? Kwilizwe elilungileyo elikhokelwa ngamaqabane ethu kunye neebrendi, ishishini liya kuqhubela phambili ekuphuhliseni "iincwadana zokundwendwela zedijithali" zempahla, iibrendi, abathengisi, abahlaziywa ngokutsha kunye nabaxumi abanee-asethi ezivunyiweyo jikelele zenqanaba lokubangela njl njl. Le teknoloji isemgangathweni kunye nesisombululo sokuleyibheli sithetha ukuba ayilulo lonke uphawu okanye umboneleli wesisombululo oze nenkqubo yakhe yobunini, eshiya abathengi bedidekile kulwandle lwezinto ukuya. khumbula.Ngale ndlela, ikamva lobuchwephesha befashoni linokumanyanisa ngokwenene ishishini malunga nezenzo eziqhelekileyo kwaye lenze iluphu ifikeleleke ngakumbi kuye wonke umntu.
Uqoqosho lwesetyhula luxhasa iimpawu zempahla ukuphumeza isetyhula ngokusebenzisa iinkqubo zoqeqesho, iiklasi eziphambili, uvavanyo lwesetyhula, njl.njl.Funda ngakumbi apha