Kudonha kwekupedzisira, nehupenyu hwakamira panguva yedenda, ndakabatikana nemavhidhiyo evapesvedzera vakamira mudzimba dzavo dzekurara vachiedza zvipfeko kubva kukambani inonzi Shein.
MuTikToks ine hashtag #sheinhaul, mumwe mukadzi wechidiki aisimudza bhegi hombe repurasitiki oribvarura, achiburitsa mabhegi madiki anotevedzana, rimwe nerimwe riine chipenga chembatya chakapetwa zvakanaka. imwe nguva, inokurumidza-moto, yakapindirana nemifananidzo kubva kuShein app inoratidza mitengo: $ 8 dress, $ 12 swimsuit.
Pasi pegomba retsuro iyi pane madingindira: #sheinkids, #sheincats, #sheincosplay.Mavhidhiyo aya anokoka vaoni kuti vashamiswe nekudhumhana kwemuripo wemutengo wakaderera uye kuwanda.Maonero anoenderana nemanzwiro anotsigira pakuitwa ("BOD GOALS"). imwe pfungwa, munhu anozobvunza hunhu hwezvipfeko zvakachipa zvakadaro, asi pachave nekuwanda kwemanzwi anodzivirira Shein uye anofurira ane zvakaenzana. kufarira (“Kunyanya kunaka.” “Imari yake, musiye akadaro.” ), mutauri wekutanga acharamba akanyarara.
Chinoita kuti izvi zvisave zvakavanzika zveinternet ndezvekuti Shein ave bhizinesi hombe chinyararire. makore matatu apfuura, hapana akanga ambonzwa nezvavo.” Pakutanga gore rino, kambani yekudyara Piper Sandler yakaongorora 7,000 vechidiki vekuAmerica panzvimbo dzavanofarira e-commerce uye vakaona kuti nepo Amazon yaive yakahwina akajeka, Shein akauya wechipiri. .
Shein anonzi akakwidza pakati pe $ 1 bhiriyoni uye $ 2 bhiriyoni mune yakavanzika mari muna Kubvumbi.Kambani iyi inokosheswa madhora bhiriyoni zana - inodarika yakakurumidza-fashion hofori H&M neZara yakasanganiswa, uye kupfuura chero kambani yakazvimirira pasirese kunze kweSpaceX uye TikTok muridzi ByteDance.
Tichifunga kuti indasitiri yemafashoni inokurumidza ndeimwe yenjodzi munyika, ndakashamisika kuti Shein akakwanisa kukwezva rudzi urwu rwemari. tsvina yakakura; uwandu hwemicheka muUS inorashirwa marara hwakada kupetwa kaviri mumakore makumi maviri apfuura.Zvichakadaro, vashandi vanosona mbatya vanobhadharwa mari shoma zvikuru nokuda kwebasa ravo mune inonetesa uye dzimwe nguva ine ngozi. kuita zvishoma zvishoma mukugadzirisa.Zvino, kunyange zvakadaro, chizvarwa chitsva che "super-fast fashion" makambani akabuda, uye vazhinji vakaita zvishoma kuti vatore maitiro ari nani.Paaya, Shein ndiye ari kure. chikuru.
Humwe husiku munaNovember, murume wangu paakararisa mwana wedu ane makore matanhatu, ndakagara pasofa mumba yekutandarira ndikavhura Shein app. kupenya kwekusimbisa.Ndakadzvanya chiratidzo chedhirezi, ndikaronga zvinhu zvese nemutengo, uye ndakasarudza chinhu chakachipa nekuda kwekuda kuziva nezvemhando.Iri irokwe dzvuku rinobata-bata-refu remaoko marefu ($2.50) rakagadzirwa ne sheer mesh.Muchikamu chesweatshirt, ndakawedzera cute colorblock jumper ($4.50) kungoro yangu.
Ehe, pese pandinosarudza chinhu, iyo app inondiratidza masitaera akafanana: Mesh body-con inobereka mesh body-con; Nguo dzecolorblock dzinobva muruvara rwenyaradzo. Ndinokunguruka nekukunguruka. Mumba mava nerima, handina kukwanisa kumuka kuti ndibatidze mwenje. Pane nyadzi dzisina kujeka mumamiriro ezvinhu aya. Murume wangu akauya achibva kuimba yekutandarira. pashure pokunge mwanakomana wedu abatwa nehope ndokundibvunza zvandaiita nenzwi rine hanya zvishoma.” Aiwa!” Ndakachema.Akabatidza mwenje.Ndakatora donje puff-sleeve tee ($12.99) kubva pasaiti yekuunganidza premium.Mushure meBlack Friday discount, mutengo wakakwana wezvinhu gumi nemana i$80.16.
Ndave ndichiedzwa kuti ndirambe ndichitenga, pamwe nekuti iyo app inokurudzira, asi zvakanyanya nekuti pane zvakawanda zvekusarudza kubva, uye zvese zvakachipa.Pandaive kuchikoro chesekondari, chizvarwa chekutanga chemakambani anokurumidza-fashion akadzidzisa vatengi. kutarisira kugamuchirwa uye kwakanaka kwepamusoro kwepasi pemari yekutumira kwehusiku.Zvino, anopfuura makore makumi maviri gare gare, Shein ari kuderedza mutengo we sandwiches.
Hedzinoi mamwe mashoko anozivikanwa nezvaShein: Ikambani yakazvarwa muChina ine vashandi nemahofisi vanoda kusvika zviuru gumi muChina, Singapore, neUnited States.Vazhinji vevatengesi vayo vari muGuangzhou, guta rechiteshi chengarava paPearl River chinhambwe chemamaira makumi masere kuchamhembe kwakadziva kumadokero. Hong Kong.
Kupfuura izvozvo, kambani inogovera zvinoshamisa zvishoma ruzivo neruzhinji.Sezvakavanzika, haiburitsi ruzivo rwezvemari.Mukuru wayo uye muvambi, Chris Xu, aramba kubvunzurudzwa nezvechinyorwa ichi.
Pandakatanga kutsvagisa Shein, zvaiita sekuti mucherechedzo uripo munzvimbo yemuganhu inogarwa nevechiri kuyaruka nemakumi maviri uye hapana mumwe munhu.Pakufona kwemari gore rapfuura, muongorori wezvemari akabvunza vatungamiriri vefashoni brand Revolve nezvemakwikwi kubva kuShein.Co-CEO. Mike Karanikolas akapindura, "Uri kutaura nezvekambani yeChinese, handiti? Handizivi madudzirwo aro—shein.” (Akapinda.) Akaramba kutyisidzira .A federal trade regulator akandiudza kuti akanga asati ambonzwa nezvechiratidzo, uye ipapo, usiku ihwohwo, akatumira email: "Postscript - mwanasikana wangu ane makore gumi nematatu haazivi chete nezve kambani (Shein), asi zvakare Vachiri kupfeka tambo yavo manheru ano. " Zvakaitika kwandiri kuti kana ndaida kuziva nezvaShein, nditange nechero airatidzika kunge anozviziva zvakanyanya: vafambisi vake vachiri kuyaruka.
Mamwe masikati akanaka muna Zvita wapfuura, musikana ane makore gumi nematanhatu anonzi Makeenna Kelly akandikwazisa pamusuwo wemba yake mune imwe sabhabhu yakanyarara yeFort Collins, Colorado. Kelly mutsvuku ane kabhibhi rinoyevedza reCabbage Patch Kid, uye anozivikanwa ASMR zvinhu: kudzvanya mabhokisi, kutsvaga zvinyorwa muchando kunze kwemba yake.Pa Instagram, ane 340,000 vateveri; paYouTube, ane 1.6 miriyoni. Makore mashoma apfuura, akatanga kutora firimu remhando yaShein inonzi Romwe.Anotumira matsva kamwe chete pamwedzi. pamberi pemuti une mashizha egoridhe, akapfeka jira recheki yedhaimani rakachekwa $9. Kamera yakanangidzirwa padumbu rake, uye mukunzwika, rurimi rwake rwunoita ruzha rwakanaka. 40,000 nguva; iyo Argyle juzi inotengeswa kunze.
Ndakauya kuzoona Kelly achitora bhaisikopo.Akatamba muimba yekutandarira-achidziya-uye akanditora akaenda neni muimba yepamusoro yaiva nekapeti yepauriri hwechipiri yaaimhara kwaakatora firimu.Pane muti weKisimusi, shongwe yekatsi, uye pakati pechikuva, iPad yakaiswa patripod ine mwenje wemhete.Pasi paive pakazara murwi wehembe, masiketi nemadhirezi ekuRomwe.
Amai vaKelly, Nichole Lacy, vakanhonga hembe dzavo ndokuenda kuchimbuzi kuti vadzipise. mune rimwe dhirezi idzva mushure meimwe - moyo cardigan, nyeredzi-yakadhinda siketi - uye chinyararire akaenzanisira pamberi peiyo iPad kamera, kuita Tsvoda kumeso, kukanda gumbo kumusoro, kupuruzira mupendero pano kana kusunga tayi. Pane imwe nguva, sphinx yemhuri, Gwen, inofamba nepakati pefuremu uye vanombundirana. Gare gare, imwe katsi, Agatha, yakaoneka.
Kwemakore apfuura, chimiro cheruzhinji chaShein chave chiri muchimiro chevanhu vakaita saKelly, avo vakaumba mubatanidzwa wevapesvedzera kuti vatore mafirimu e blockbuster kukambani iyi. Maererano naNick Baklanov, nyanzvi yekushambadzira nekutsvakurudza paHypeAuditor, Shein haana kujairika muindasitiri iyi. nekuti inotumira zvipfeko zvemahara kunhamba huru yevapesvedzera. Ivo vanobva vagovana dhizaini makodhi nevateveri vavo uye vanowana makomisheni kubva mukutengesa.Iri zano raita kuti ive inonyanya kuteverwa brand pa Instagram, YouTube uye. TikTok, maererano neHypeAuditor.
Pamusoro pembatya dzemahara, Romwe anobhadharawo flat fees yezvaakatumira. Haaizozivisa mari yake, kunyangwe akati aiwana mari yakawanda mumaawa mashoma ekuita basa revhidhiyo kupfuura yaiitwa nedzimwe shamwari dzake dzaanogara apedza chikoro. muvhiki.Mukuchinjana, mhando inowana kushambadzira kwakaderera-mutengo uko vateereri vayo (vechiri kuyaruka uye makumi maviri) vanofarira kutandara.Apo Shein achishanda nevakakurumbira uye vanofurira (Katy Perry, Lil Nas X, Addison Rae), nzvimbo yayo inotapira inoita kunge avo vane hukuru hwepakati.
Mumakore ekuma1990, Kelly asati azvarwa, Zara akasimudzira modhi yekukwereta dhizaini mazano kubva kuzvinhu zvakabata kutarisa kwenzira yekumhanya.Nekugadzira zvipfeko padyo nemuzinda wayo weSpain uye nekukwenenzvera cheni yayo yekugovera, inopa aya masitaera akaratidzirwa pakaderera zvinokatyamadza. mitengo mumavhiki mashoma.Andreessen Horowitz investor Connie Chan akaisa mari kuShein mukwikwidzi weCider.Pfeka. handina basa kana Vogue ichifunga kuti haisi chidimbu chinotonhorera, "akadaro. Kambani yeUK-based Boohoo neUS-based Fashion Nova chikamu chechimiro chimwe chete.
Mushure mekunge Kelly apedza kupfura, Lacey akandibvunza kuti ndaifunga zvakadii zvimedu zvese zviri pawebhusaiti yeRomway - makumi maviri nerimwe, pamwe neglobe yekushongedza yechando - mutengo. Zvinotaridzika zviri nani pane zvandakatenga pandakadzvanya nemaune chinhu chakachipa, saka 'Ndiri kufungidzira kana $500.Lacey, wezera rangu, akanyemwerera."Iyo $170," akadaro, maziso ake achivhura sekunge aisazvitenda pachake.
Zuva rega rega, Shein anovandudza webhusaiti yake neavhareji ye6,000 zvitaera zvitsva - nhamba inokatyamadza kunyangwe mumamiriro ekukurumidza fashoni.
Pakazosvika pakati pemakore ekuma2000, fashoni yakakurumidza ndiyo yainyanya kukoshesa mukutengesa.China yakabatana neWorld Trade Organization uye yakakurumidza kuva nzvimbo huru yekugadzira zvipfeko, nemakambani ekuMadokero aifambisa zvakawanda zvekugadzira kwavo ikoko.Around 2008, zita raShein's CEO rakatanga kuoneka. muChinese magwaro ebhizinesi saXu Yangtian.Akanyorwa semuridzi-mumwe wekambani ichangonyoreswa, Nanjing Dianwei Information Technology Co., Ltd., pamwe chete nevaviri. vamwe, Wang Xiaohu naLi Peng.Xu naWang mumwe nomumwe ane 45 muzana yekambani, asi Li ane 10 muzana yakasara, zvinyorwa zvinoratidza.
Wang naLi vakagovana ndangariro dzavo dzenguva.Wang akati iye naXu vaizivana nevanoshanda navo, uye muna 2008, vakasarudza kuita bhizinesi rekushambadzira uye kuyambuka e-commerce pamwe chete. , akadaro, apo Xu anotarisira huwandu hwezvimwe zvinhu zvehunyanzvi, kusanganisira SEO kushambadzira.
Gore rimwe chetero, Li akapa hurukuro yekushambadzira painternet paforamu muNanjing.Xu - murume wechidiki ane huso hurefu - akazvizivisa kuti aitsvaga zano rebhizinesi. uye nekubishaira, saka Li akabvuma kubatsira.
Xu akakoka Li kuti abatane naye naWang sevanopa mazano venguva pfupi. Vatatu vacho vakarenda hofisi diki mune imwe imba yakaderera, yakaderera ine dhesiki rakakura uye madhesiki mashoma - vasingapfuure gumi nevaviri mukati - nekambani yavo. yakatangwa muNanjing muna Gumiguru.Pakutanga, vakaedza kutengesa marudzi ese ezvinhu, kusanganisira teapots nenharembozha.Kambani yakazowedzera zvipfeko, Wang naLi vakati.Kana makambani ekunze achigona kuhaya vatengesi veChinese kuti vagadzire. zvipfeko zvevatengi vekunze, saka makambani eChinese anogona kuzviita zvinobudirira.
Sekureva kwaLi, vakatanga kutumira vatengi kumusika wembatya muGuangzhou kuti vatenge masampuli embatya kubva kune vakasiyana vatengesi. Vanobva vanyora zvigadzirwa izvi online, vachishandisa akasiyana mazita emazita akasiyana, uye kuburitsa zvinyorwa zvemutauro weChirungu pamapuratifomu ekubloga senge. WordPress uye Tumblr yekuvandudza SEO; chete kana chinhu chikaenda kutengeswa vanozivisa kune chinhu chakapihwa Vatengesi vanoisa mahodha madiki.
Sezvo kutengesa kwakakwira, vakatanga kuferefeta maitiro epamhepo ekufungidzira kuti ndeapi masitayipi matsva angangobata uye kuisa maodha nguva isati yasvika, Li akadaro.Vakashandisawo webhusaiti inonzi Lookbook.nu kuwana vadiki vanofurira muUS neEurope uye vakatanga kuvatumira mahara. zvipfeko.
Panguva iyi, Xu aishanda maawa akawanda, kazhinji achigara muhofisi nguva refu kana vamwe vadzokera kumba.” Aiva nechishuvo chikuru chekubudirira,” Lee akadaro.” Dzave 10pm uye anozondinetsa, kunditengera chikafu chemumugwagwa. , bvunza zvakawanda. Ipapo inogona kupera na1 kana 2am." Lee pamusoro pedoro uye kudya (dhadha remunyu rakabikwa, vermicelli soup ) akapa Xu mazano nokuti Xu akanyatsoteerera uye akadzidza nokukurumidza. Xu haana kutaura zvakawanda nezvehupenyu hwake pachake, asi akaudza Li kuti akakurira mudunhu reShandong uye akanga achiri kunetseka. .
Mumazuva apakuvamba, Li anoyeuka kuti, avhareji yeodha yavakagamuchira yakanga iri duku, inenge $14, asi vaitengesa zvinhu 100 kusvikira ku200 pazuva; pazuva rakanaka, vanogona kudarika 1 000. Mbatya dzakachipa, ndizvo zvazviri.” Tirikutevera miganho yakaderera uye mavhoriyamu akakwira,” Lee akandiudza. Uyezve, akawedzera, mutengo wakaderera wadzikisa tarisiro yemhando. kambani yakakura kusvika kuvashandi vanosvika makumi maviri, vese vaibhadharwa zvakanaka. Fat Xu afuta uye akawedzera wadhiropu yake.
Rimwe zuva, mushure mokunge vaita bhizinesi kweinopfuura gore, Wang akazviratidza muhofisi ndokuona kuti Xu akanga asipo.Akacherechedza kuti mamwe mapassword ekambani akanga achinjwa, uye akatanga kunetseka.Sezvaakatsanangura Wang, akadana. uye akanyorera Xu mameseji asi haana mhinduro, akabva aenda kumba kwake uye chiteshi chechitima kuti atsvage Xu.Xu aenda. Kuti zvinhu zvinyanye kuoma, akatora kutonga kwePayPal account yaishandiswa nekambani kugamuchira mari dzepasi rose. Wang akazivisa Li, uyo akazobhadhara imwe kambani akadzinga mushandi. Gare gare, vakaziva kuti Xu akanga akanganisa uye akaenderera mberi nekutengesa e-commerce pasina ivo. uye Wang "vakaparadzaniswa murunyararo.")
Muna Kurume 2011, webhusaiti yaizova Shein—SheInside.com—yakanyoreswa. Nzvimbo iyi inozviti “kambani inotungamira pasi rose yemapfekero emuchato,” kunyangwe ichitengesa zvipfeko zvevakadzi zvakasiyana-siyana. Pakupera kwegore iroro, yakatsanangura. pachayo se "super international mutengesi", inounza "fashoni yemazuva ano yemumugwagwa kubva kuLondon, Paris, Tokyo, Shanghai neNew York migwagwa mikuru nokukurumidza kuzvitoro".
MunaGunyana 2012, Xu akanyoresa kambani ine zita rakasiyana zvishoma kubva kukambani yaakavamba naWang naLi - Nanjing E-Commerce Information Technology. Aive ne70% yemasheya ekambani uye waaishanda naye akabata 30% yemasheya. Hapana Wang kana Li ati amboonana naXu zvakare - nemaonero aLi. hauzivi kuti achakukuvadza riini, handiti?” Lee akati, "Kana ndikakurumidza kubva kwaari, haakwanise kundikuvadza gare gare."
Muna 2013, kambani yaXu yakasimudza chikamu chayo chekutanga chemari yemari, inonzi $5 miriyoni kubva kuJafco Asia, maererano neCB Insights. muna 2008″ - gore rimwe chetero Nanjing Dianwei Information Technology Co., Ltd. yakatangwa. (Makore mazhinji gare gare, ichatanga kushandisa 2012 gore rekutanga.)
Muna 2015, kambani yakagamuchira imwe mari inosvika mamiriyoni makumi mana nemanomwe emadhora. Yakashandura zita rayo kuti Shein uye yakatamisa muzinda wayo kubva kuNanjing kuenda kuGuangzhou kuti ive padyo nenzvimbo yevanotengesa. akawanawo Romwe - mhando iyo Lee, sezvazvinoitika, akatanga nemusikana makore mashoma apfuura, asi akaisiya isati yatorwa.Coresight Research inofungidzira kuti mu 2019, Shein akaunza $4 bhiriyoni mukutengesa.
Muna 2020, denda iri rakaparadza indasitiri yezvipfeko. Zvichakadaro, kutengesa kwaShein kuri kuramba kuchikura uye kuri kutarisirwa kurova mabhiriyoni gumi emadhora muna 2020 uye mabhiriyoni gumi nemashanu emadhora muna 2021. (Hazvizivikanwe kana kambani iyi iine pundutso.) brand inokodzera nguva yedenda, apo hupenyu hwese hweveruzhinji hwakanyura munzvimbo ine rectangular yekombuta kana foni skrini, inogona kutaridzika zvakanyanya saShein.
Ndave nemwedzi yakawanda ndichivhara Shein apo kambani yakabvuma kuti ndibvunzurudze vatungamiri vayo vakawanda, kusanganisira Mutungamiri weAmerica, George Chiao; Chief Marketing Officer Molly Miao; and Environmental, Social and Governance Director Adam Winston.Vakanditsanangurira muenzaniso wakasiyana chose nemashandiro echinyakare vatengesi zvidimbu zvinowanikwa online uye muzvitoro zvenyama.
Kusiyana neizvi, Shein anoshanda zvakanyanya nevagadziri vekunze.Vazhinji vayo vanozvimiririra vanogadzira uye vanogadzira zvipfeko.Kana Shein achida imwe dhizaini, ichaisa diki, 100 kusvika 200 zvidimbu, uye zvipfeko zvichawana Shein label.Zvinotora. mavhiki maviri chete kubva pakufunga kusvika pakugadzirwa.
Nguo dzakapedzwa dzinotumirwa kunzvimbo huru yekugovera yaShein, kwainorongwa kuita mapakeji evatengi, uye mapaketi iwayo anotumirwa zvakananga kumisuwo yevanhu muUS uye kune dzimwe nyika dzinopfuura zana nemakumi mashanu - pane kutumira huwandu hwakawanda hwembatya kwese kwese kwekutanga. . Nyika iri mumudziyo, sezvo vatengesi vagara vachiita.Zvizhinji zvezvisarudzo zvekambani zvinogadzirwa nerubatsiro rwepurogiramu yetsika, iyo inogona kukurumidza kuziva kuti zvipi zvimedu zvinofarirwa uye zvinozvigadzirisa zvakare; inomisa kugadzirwa kwezvitaera zvinotengesa zvinoodza mwoyo.
Shein's chete online modhi inoreva kuti, kusiyana nevakwikwidzi vayo vakanyanya kukurumidza-fashion, inogona kudzivirira mutengo wekushanda uye wevashandi wezvitoro zvezvidhinha-nedhaka, kusanganisira kubata masherufu azere nembatya dzisina kutengeswa pakupera kwemwaka wega wega. software, inotsamira kune vatengesi kuti vagadzire kuita kuti basa rikurumidze uye rishande.Chigumisiro chisingaperi chembatya.Zuva rega rega, Shein anovandudza webhusaiti yake neavhareji ye 6,000 zvitaera zvitsva - nhamba inokatyamadza kunyangwe mumamiriro ekukurumidza fashoni.Mumwedzi gumi nemiviri yapfuura, Gap yakaronga nezve 12,000 zvinhu zvakasiyana pawebhusaiti yayo, H&M nezve 25,000 uye Zara nezve 35,000, University yeDelaware purofesa Lu akawana.Panguva iyoyo, Shein aive nemiriyoni 1.3."Tine chimwe chinhu kune wese munhu nemutengo unokwanisika," Joe akandiudza." Chero vatengi. vanoda, vanogona kuiwana paShein."
Shein handiyo yega kambani inoisa maodha madiki ekutanga nevatengesi uye yozorodha kana zvigadzirwa zvaita zvakanaka.Boohoo yakabatsira piyona uyu modhi.Asi Shein ane muganho pamusoro pevakwikwidzi vayo vekuMadokero.Kunyange mabhureki mazhinji, kusanganisira Boohoo, anoshandisa vatengesi kuChina, Kusvika kwaShein pachezvake netsika nemagariro zvinoita kuti zvishanduke.” Zvakaoma zvikuru kuvaka kambani yakadai, hazviite kuti chikwata chisiri kuChina chizviite,” anodaro. Chan kubva kuAndreessen Horowitz.
Muongorori weCredit Suisse, Simon Irwin, anga achivhiringika pamusoro pemitengo yakaderera yaShein. "Ndakaratidza mamwe emakambani anonyanya kushanda pasi rose anotenga zvakanyanya, ane makore makumi maviri eruzivo, uye ane hurongwa hwekugadzirisa zvinhu," Owen akandiudza. Vazhinji vavo vakabvuma kuti havakwanise kuunza chigadzirwa kumusika nemutengo wakafanana naShein.
Zvakadaro, Irving anokahadzika kuti mitengo yaShein iri kuramba yakaderera zvachose, kana kunyanya kuburikidza nekutenga kwakanaka.Panzvimbo iyoyo, anonongedza mashandisiro akaita Shein hurongwa hwekutengeserana hwepasirese.Kutumira pasuru diki kubva kuChina kuenda kuU. Dzimwe nyika kana kunyange mukati meUS, pasi pechibvumirano chepasirese. Pamusoro pezvo, kubvira 2018, China haina kubhadharisa mutero pane zvinotengeswa kunze kwenyika kubva kumakambani eChinese akananga-kune-vatengi, uye mabasa eUS ekunze. hazvishandi kune zvinhu zvinokosha pasi pemadhora mazana masere.Dzimwe nyika dzine mitemo yakafanana inobvumira Shein kuti asabhadhara mitero, akadaro Owen. kumitemo yemitero yakafanana nevaya vanoita indasitiri.”)
Irving akataurawo imwe pfungwa: Akataura kuti vatengesi vakawanda muUS neEurope vari kuwedzera kushandisa mari kuti vatevedzere mirau uye zvimiro pamitemo yebasa uye yezvakatipoteredza.Shein anoita kunge ari kuita zvishoma, akawedzera.
Pane imwe vhiki yaitonhorera muna Kukadzi, mushure megore idzva reChinese, ndakakoka mumwe wandaishanda naye kuti ashanyire dunhu rePanyu kuGuangzhou, uko Shein anoitira bhizimusi.Shein akaramba chikumbiro changu chekuti nditaure nemutengesi, saka vandaishanda navo vakauya kuzozvionera vega mashandiro avo. Chivako chichena chemazuva ano chine zita raShein chakamira pamadziro mumusha unogara wakanyarara, uri pakati pezvikoro nedzimba.Panguva yekudya kwemasikati, resitorendi yacho yakazara nevashandi vakapfeka mabheji aShein.Mabulletin board nenhare. mapango akatenderedza chivako akazara nevanhu vane zviziviso zvemabasa emafekitari embatya.
Munharaunda iri padyo — muunganidzwa wakakora wemafekitari madiki, mamwe ari mune chinoratidzika kunge chivakwa chekugara chakagadziridzwa — mabhegi ane zita raShein anogona kuonekwa akaturikidzwa pamasherufu kana kuti akarongwa pamatafura. Zvimwe zvivakwa zvakachena uye zvakatsvinda. vakadzi vanopfeka masweatshirts nemasiki ekuvhiya uye vanoshanda chinyararire pamberi pemichina yekusonesa.Kune rumwe madziro, Shein's Supplier Code of Conduct yakakurumbira. yakatumirwa.(“Vashandi vanofanira kunge vaine makore 16 okukura.” “Bhadharai mibayiro nenguva.” “Hapana kunetswa kana kuti kushungurudzwa kwevashandi.”) Zvisinei, mune chimwe chivako mabhegi akazara nembatya anotutirwa pasi uye munhu wose anoedza achaita mirwi. need to Complicated footwork inopfuura uye inopfuura.
Gore rapera, vatsvakurudzi vakashanyira Panyu vakamirira boka reSwiss watchdog Public Eye vakawanawo kuti zvimwe zvivakwa zvakanga zvakavharwa nemabhegi mahombe embatya. uye vobva kuma10 kana 10:30 manheru, vaine kuzorora kwemaminetsi angangoita makumi mapfumbamwe kwekudya kwemasikati uye kwemanheru. Vanoshanda mazuva manomwe pavhiki, nezuva rimwe chete. Winston, mutungamiriri wezvakatipoteredza, zvemagariro uye hutongi, akandiudza kuti mushure mekudzidza nezvePublic Eye report, Shein "akazviongorora pachake."
Kambani nguva pfupi yadarika yakagamuchira zero kubva pa150 pachiyero chakachengetwa neRemake, sangano risingabatsiri rinokurudzira kushanda kuri nani uye maitiro ezvakatipoteredza. Chibodzwa chacho chikamu chinoratidza rekodhi yaShein yezvakatipoteredza: Kambani inotengesa zvipfeko zvakawanda zvinoraswa, asi inotaura zvishoma nezvezvayo. kugadzirwa kwarisingakwanise kutanga kuyera mafambiro ezvakatipoteredza.” Isu hatisati tanyatsoziva cheni yavo yekugovera. Hatizivi kuti zvinhu zvingani zvavanogadzira, hatizivi kuti vangani zvinhu zvavanoshandisa pamwe chete, uye hatizivi matsimba avo e<em>carbon,” Elizabeth L. Cline, director of advocacy and policy paRemake ndiudzei. (Shein haana kupindura mibvunzo nezve remake report.)
Pakutanga gore rino, Shein akaburitsa mushumo wekuchengetedza uye kugarisana kwevanhu, umo akavimbisa kushandisa micheka yakagadzikana uye kuburitsa kuburitsa gasi regreenhouse.Zvisinei, ongororo yekambani yevatengesi vayo yakawana nyaya huru dzekuchengetedza: Pavanoda kusvika mazana manomwe vakaongororwa, 83 muzana yakanga ine "njodzi huru." Kutyorwa kwakawanda kwaisanganisira "moto uye kugadzirira kwekukurumidzira" uye "maawa ekushanda," asi mamwe aive akawanda. zvakakomba: 12% yevatengesi vakaita "kutyorwa kwemahara," izvo zvinogona kusanganisira kushanda kwevadiki, kumanikidzwa kushanda, kana matambudziko akakomba ehutano uye nyaya dzekuchengetedza. Ndakabvunza mukurukuri kuti kutyora uku kwaiva chii, asi haana kutsanangura.
Chirevo chaShein chakataura kuti kambani ichapa dzidziso kune vatengesi vane mhosva dzakanyanya. zviitwe-sezvinongoita bhizinesi ripi neripi rinofanira kuvandudzwa uye kukura nekufamba kwenguva. "
Vatsigiri vekodzero dzevashandi vanoti kutarisa kune vanovapa zvinhu kunogona kunge kuri kungoita zvechipameso izvo zvinotadza kugadzirisa kuti sei zvinhu zvine njodzi zviriko pakutanga. mamiriro asina kunaka evashandi uye kukanganisa kwezvakatipoteredza zvese asi zvisingadzivisiki.Izvi hazvisi zveShein chete, asi kubudirira kwaShein kunoita kuti zvive zvakanyanya kumanikidzira.
Klein akandiudza kuti kana kambani yakaita saShein ikaratidza kuti inoshanda sei, pfungwa dzake dzinosvetukira kuvanhu, kazhinji vakadzi, vakaneta mumuviri nepfungwa kuitira kuti kambani iwedzere mari uye kuwedzera mari. Deredzai mari. "Vanofanira kuchinja uye kushanda usiku hwose kuitira kuti vamwe vose tikwanise kubaya bhatani uye kuti rokwe riunzwe pasuo redu ne$10," akadaro.
Nguva yekutumira: May-25-2022
