China’s sportswear market continues acceleration of growth.
After two consecutive years of decline from 2012 to 2013, China’s sportswear market experienced a forced rebound, with the scale of the sportswear market rising year by year and the growth rate constantly accelerating. In 2018, the consumption of China’s sportswear market exceeded $40 billion, with a year growth of 19.5%, the highest growth rate in nearly seven years.
However, compared with developed countries, the per capita expenditure on sportswear is still low, and China’s sportswear industry still has huge space in the future. It is estimated that the compound growth rate of the industry in the next five years will exceed 10%, and China’s sportswear industry is still one of the best tracks in the apparel industry.
Chinese customer awareness of clothing comfort.
Consumers are increasingly aware that dressing comfortably is their highest priority. Clothing brands are also increasingly realizing that the devil is in the details. In addition to style design, a comfortable label is a major factor to improve the happiness of dressing, but also an important detail to improve the texture of clothing.
In order to improve comfort and more in line with the tone of the brand, most of the high-end clothing brands are now gradually transitioning to the full use of non-sensitive heat transfer labels, which is skin-friendly feeling and safety.
As one of the important partners of major brands, we use safe and tasteless waterborne ink as the raw material of the heat transfer label, and use heat transfer printing technology to firmly print the label on the cloth. It is eco-friendly and can be 100% recycled.
In particular, heat transfer labels should be used especially for infants’ clothing. Due to infants’ tender skin and their body immunity is low, the requirements for clothes are extremely strict.
We follow OEKO-TEX Standard 100, using more eco-friendly and skin-friendly materials, to provide a strong guarantee for consumers’ dress safety and sustainable social responsibility. Click here to find more selection.
Post time: Aug-17-2022
