At present, with increasing awareness of environmental protection, fast fashion brands have gradually deteriorated in the minds of consumers due to their own environmental problems. This phenomenon is undoubtedly a wake-up call for fast fashion brands.
The three words of fashion, fast and environmental protection themselves are contradictory: if you want to fashion, you can’t pursue the ultimate speed, if you want to pursue the ultimate speed, you can’t solve the environmental problem of burning a large number of old clothes.
What Can Fast Fashion Brands do to be More Sustainable?
What fast fashion brands should do at present is to find a balance between fashion, fast and environmental protection, so as to win a good reputation in the market. So in terms of packaging accessories, what can brands do? Some famous fast fashion brands like H&M, ZARA, FOEVER 21 and etc. are taking some important changes as below:
1. Be transparent about the supply chain
2. Work with sustainable brand partners
3. Make sure their packaging is environmentally friendly
4. Switch to renewable energy suppliers
5. Implement a recycling strategy.
Consumers are becoming more aware of their impact on the environment. The shift has also focused attention on their shopping habits and manufacturing processes.
Brands can minimize their footprints by selecting materials that ensure the quality of garments. Encouraging upcycling and choosing to work with factories with certifications like FSC and OEKO-Tex are also momentous strides towards sustainability.
Environmentally friendly and sustainable materials.
One thing you’d know about eco-friendly materials is that their quality has greatly improved
over the years. This is not hard for companies to select advanced materials to complete high-end items.
Eco-friendly materials also have a wide variety of finishes and color applications, which means you can always find the right material for your clothing trims or product packaging.
Click the link below to see what you can choose from in your labeling and packaging items.
https://www.colorpglobal.com/sustainability/
Post time: Jun-16-2022
