Tags are often seen in the goods, we are all familiar with that. Clothing will be hung with a variety of tags when leaving the factory, generally tags are functional with necessary ingredients, washing instructions and usage instructions, there are some matters needs attention, clothing certificate, etc.. The tag with anti-counterfeiting label also has anti-counterfeiting function. Ordinary paper printing tags or plastic and metal tags are common materials, and the printing process is also widely visible. If anti-counterfeiting labels are not used, it is very easy to be counterfeited and sold by illegal merchants.
Because the garment industry is complex, counterfeiting is cheap. Many small workshop clothing companies emerge in endlessly, which makes it difficult for most manufacturing companies to make big and strong brands. As you have planned a suit of clothing, it will soon be copied by others, and the price is cheaper than the genuine one, which will cause certain customer loss and economic loss.
Although the garment security tag is small, it is a hub of fashion consumers. It is a certain product of modern fashion civilization, and has a positive effect on the progress and maintenance of the reputation of clothing enterprises and the promotion of products.
What are the functions of the security label on tags?
Anti-counterfeiting label can guarantee product safety to a certain extent, to greatly reduce the occurrence of counterfeiting, also can increase consumer trust in the brand. The use of anti-counterfeit tags shows that merchants attach great importance to product safety and further enhance the reputation of the brand. At the same time, the anti-counterfeit tag can also play a role in brand promotion.
1. Let consumers get close to enterprises step by step from clothing tags, and finally let enterprises obtain big data.
2. Push advertising and promotion information to customers through anti-counterfeit tags.
3. Realize interaction and real-time communication with consumers to cultivate consumers’ loyalty to the brand
4. Make the enterprise diversified and profitable (for example, cooperate with other enterprises for promotion, implant advertisement sponsorship, etc.)
5. Analyze the big data collected through customer inquiries (sort and classify, expand the industrial chain)
Post time: Apr-18-2022
