With the development of new shopping and consumption methods, e-commerce has been known as an unstoppable consumption trend, and each data report is enough to prove the huge market share of e-commerce. For brands and retailers, it’s a race to the bottom.
Here, We’d like to talk about how to make your packaging stand out in e-commerce business, during the first touch with customers.
1. Branding First
The existing e-commerce packaging, whether cartons or packaging accessories, is mostly printed with e-commerce brand identity, generally without detailed commodity names and types. The products sold by e-commerce, especially branding products, have their own packaging.
Consumers can directly identify the brand by its packaging. E-commerce packaging to complete the protection of goods and brand recognition, is the primary task to complete.
The information is clear, and the packaging box is firm, which not only protects the products well, but also promotes the brand and enhances the favorable impression of consumers.
2. Cost Saving
In terms of design, e-commerce packaging can save costs by reducing printing area, symmetrical printing and using lightweight and environmentally friendly materials.
Most e-commerce packaging uses monochrome and small area printing, which can effectively reduce the printing cost.
Symmetrical printing, that is, the opposite sides of the package adopt the same design, which not only saves the design cost, but also makes the package beautiful and full, so that consumers can see the relevant information on the four sides.
The application of light weight and eco- friendly materials can not only reduce environmental pressure, but also reduce the logistics cost of e-commerce.
3.Extend Advertising Carrier
E-commerce packaging in logistics needs many accessories to complete, such as sealing tape, filling air bags, waybill labels, etc. Good e-commerce packaging needs a complete set of design to achieve the final overall aesthetic effect, so e-commerce packaging design needs to consider new carrier.
Such as brand logos, greetings, contact information, etc., are often printed on ordinary sealing tape. Compared with the elegant boxes printed with adhesive tape by express delivery companies, the boxes with self-designed adhesive tape can achieve the consistency of consumers’ cognition of e-commerce brand. They often put stickers with greetings and hints on the packages to show their care to the buyers and leave a good impression on them.
4. Improve Interactivity
Experience is sometimes more competitive than service and product. The purpose of experiential marketing is not to entertain customers, but to engage them actively.
Unlike buying in a store, they can’t talk to each other or experience in person, for example, they can’t try the clothes on right away. cannot taste the food immediately. As a result, online shopping would be less fun. Therefore, in the design of e-commerce product packaging, consumers’ experience in the process of shopping and use should be fully considered.
What consumers see online are virtual products and packages that cannot meet their psychological needs. So they usually look forward to the arrival, especially during the process of receiving and opening the package. Good packaging designed brings cheerful experience, such as the innovation of opening the package or adding some thank you cards.
In a word, e-commerce packaging design should be able to protect the goods well, set up independent brand image, to find the right balance between protection and promotion.
Click here to talk about your packing ideas with Color-P, we’d like to share how we can design and promote your e-commerce business.
Color-P’s e-commerce packaging concentrates on avoid the design constraints caused by transportation, expand the scope of design and function. Fulfill the social mission of energy conservation and high efficiency while saving the cost. All these would bring a convenient and pleasant shopping experience for consumers.
Post time: Jul-16-2022
