Albert Einstein ib zaug hais tias, "Yog tias kuv muaj ib feeb los cawm lub ntiaj teb, Kuv yuav siv 59 vib nas this xav thiab ib feem ob daws qhov teeb meem." Txhawm rau daws cov teeb meem twg los xij, nws yog ib qho tseem ceeb kom xav kom huv si.
Muaj plaub theem ntawm tsoos tshontimTsim kev xav uas yuav tsum muaj kev xav txog qhov tob: Hom qib, cov ntaub ntawv qib, qib ua haujlwm thiab qib kev sib haum xeeb.
1. Hom qib
Cov Khaub Ncaws Ntim Ntimyog qhov muag pom ntawm lub hom. Kev ntim khoom ntawm hom zoo li Hermes, Chanel thiab Tiffany & co yog qhov ua tau zoo heev hauv cov xim thiab logo.
Los ntawm kev ntim khoom tsim los ua cov cim kev tshaj tawm, txhim kho hom kev sib tw, ntxiv dag zog rau cov yam ntxwv, tsim cov duab lag luam. Lub cim pom tau ntawm lub hom yog ua ke rau hauv lub ntim tsim mus rau qhov tshwj xeeb hom cwm pwm, uas yog ib qho tseem ceeb channel kom tob rau cov khoom lag luam uas muaj qhov sib txawv.
2. Cov ntaub ntawv qib
Cov ntaub ntawv yog cov organic sib xyaw ntawm cov cim lag luam hom, cov ntawv sau, cov qauv, duab, cov ntaub ntawv thiab lwm cov khoom raws li cov laj thawj sib txawv. Tsuas yog nrog cov ntaub ntawv meej, cov ntsiab lus, yog li cov neeg siv yuav tau txais cov ntaub ntawv koj xav tau los rau kev muag khoom, thiab txaus siab dhia rau hauv koj muag "cuab" cuab ".
3. Qib theem
Lub hom phiaj thawj ntawmntimyog tiv thaiv cov khoom lag luam thiab pab txhawb kev thauj mus los. Thaum ntim khoom yog cov khoom lag luam, nws yuav txhawb kev noj haus. Dab tsi ntxiv, cov neeg siv khoom yuav them rau lub ntim.
Ua rau lub ntim ntawm cov khoom lag luam, ntim ua rau cov khoom zoo dua los siv. Piv txwv li:
Khuam Khuam pob: Cov qauv tsim qauv no yog cov tshuaj zoo tshaj rautsoos tsho ntimHauv khw, noj koj cov khaub ncaws tawm thiab dai hauv tsev.
4. Tshooj kev cuam tshuam
Kom muab tso rau nws yooj yim yuav tsum tsis tsuas muaj kev ua haujlwm, tab sis kuj muaj kev paub thiab kev xav, yog li yuav nyiam ntau dua rau kev ntim khoom.
a. Sensory Standuli
Thaum cov neeg siv khoom kov pob, qhov xwm thiab kev ua tau zoo ntawm pob tuaj yeem txheeb tau. Hauv kev xaiv cov ntaub ntawv, cov hom loj tseem ceeb kuj yog cov qauv siv zog
b. Kev Qhib
Ntim yog lub tsho tiv no ntawm cov khoom lag luam, kev qhib yog thawj kauj ruam tom qab kev qhib kev qhib kev mus ntsib cov hom kev ua tiav.
c. Kev xav hauv kev xav
Cov hom yuav tsum muaj tseeb txog kev xav, ua ke ib puag ncig ua ke thiab siv scenes thiab lwm yam kom muab cov txiaj ntsig zoo dua. Xav txog tus cwj pwm ntawm tus neeg siv thaum siv cov khoom lag luam, kom tus neeg siv khoom tuaj yeem cuam tshuam nrog lub ntim.
Cov tsoos tsho ntim tau yog qhov kev qhuab qhia dav dav, sim ua lub hom phiaj, nkag siab txog cov khoom siv, kev nkag siab ntawm cov khoom siv, cov ntaub ntawv, lub peev xwm tshiab muaj peev xwm ntim khoom, txheej txheem Cov qauv thiab kev ua haujlwm, muaj peev xwm muag khoom, thiab lwm yam khoom uas taug kev mus rau cov neeg tau txais kev siv hlwb thiab thaum kawg pom muaj nuj nqis.
Nyem qhov txuas txuas hauv qab no kom tau txais qee cov tswv yim tshiab ntawm cov tsoos tsho.
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Lub Sijhawm Post: Jun-17-2022